Yes indeed, this button contains all knowledge and experience over all the campaigns that have tested different buttons to increase CTR.

Now, what are the characteristics of this button?

• It mostly has a very strong or even ugly color such as orange or yellow
• 2 arrows (>>) are added at the beginning or the end, apparently the human mind needs help to find the button. As an alternative to the double arrows, this symbol also seems to work:
• The message is direct, concise and to the point, but not too pushy. A price reduction of 50% does not always work better.
• Your corporate department is in most cases against these colors, so we suggest to try this out first, and then show them the results. Corporate seems to be more forgiving if extra turnover is generated.

But watch out, this is the best button for the year 2009. This doesn’t mean that next year your customers will still like this button. A few years ago, green seemed to be the best color for buttons, so our advice is: keep on testing!