8Seconds is very proud to announce a partnership with Return Path, the global leader in email deliverability and reputation management services.

Return Path will now offer multivariate testing for email marketers to adapt their emails, on the fly, to take advantage of the most effective creative.

With 8Seconds Optimizer, marketers or email senders can deploy emails that present a selection of different images (calls to action, banners, sponsor logos, buttons, header images, and so on) .. 8Seconds shows these different images to the recipients that open the email. 8Seconds then measures, in real time, the effectiveness of the combination of images based on open rates and clicks, and once a statistically significant or pre-determined measure has been reached, it automatically shows the optimized email to the remaining recipients. The 8Seconds Optimizer works best in combination with Return Path’s Certification email whitelist program because certified emails are delivered with images rendered and links enabled at many top email providers, including Windows Live Hotmail and Yahoo! Mail. The default setting for both Hotmail and Yahoo! is images are turned off for non-certified email, making image-based services such as this less effective.

“Marketers and email publishers are looking for ways to improve and enhance the emails that are successfully delivered to inboxes. 8Seconds Optimizer  offers a real time system of adapting emails based subscriber response,” said George Bilbrey, President, co-founder, Return Path.  “ISPs and receivers have trust in the tools and services that Return Path offers them to help identify legitimate emails in their vast email streams. Ultimately, ISPs and large-email receivers want to deliver emails that are “wanted” by their customers. With 8Seconds, marketers have a tool to hone their emails to customers and potential customers so that they can deliver emails that resonate best and have lower complaint rates.”

“Marketers and other large-volume email senders realize how effective email testing can be to improving the response rate and ROI of their email campaigns. Currently though, email testing can be a laborious process requiring marketers to wade through reports, figure out the most effective elements, and manually change the elements to be tested,” said Pieter Wuyts, Sales & Marketing Director, 8Seconds. “With 8Seconds Optimizer, we offer marketers the ability to test and adapt their email campaigns, in real time, so they can see immediate benefits and increased response rates. Return Path is at the center of the email universe working to solve the email problems of both email senders and ISPs and large email receivers. We are excited to be partnering with them.”

More information about Return Path can be found at www.returnpath.net.